Monday, May 14, 2007
CBS News wants to pass off Katie Couric's poor TV ratings as a reaction of the American public view of woman in the newsroom.
I hate to bust the CBS management bubble, but here's a clue; Katie Couric developed her reputation on the Today Show from being "perky" not as a credible news anchor.
Now imagine using that characterization of the past news anchors; Tom Brokaw, perky; Dan Rather, perky; Peter Jennings, perky. It's beyond hilarious.
The Today Show caught a lot of flak when little Katie would deal out the controversial interviews because the public (mainly women) wanted a "perky" person in the morning.
Diane Sawyer, perky? Leslie Stahl, perky?. I don't think so.
I think the business people at CBS News need to take a business 101 course... First lesson, when your potential customer won't buy your crap, don't blame them for not being able to smell the rose buried in it.